Your information,
treated with care.

Our commitment to your privacy

Lovella Lash & Brow Artistry is committed to handling personal information responsibly and in accordance with applicable South African privacy law, including the Protection of Personal Information Act 4 of 2013 (POPIA).

This policy applies to personal information collected through the Lovella website and through our interactions with customers, students and website visitors.

Information you provide to us

Depending on how you interact with Lovella, we may collect information such as:

• Your name and surname.
• Email address and contact number.
• Billing and delivery addresses.
• Order, transaction and account information.
• Training enquiries and course-related information you submit to us.
• Messages, form submissions and other information you choose to provide.

Why we process personal information

We may use personal information to:

• Process and fulfil orders.
• Arrange delivery and provide order support.
• Create and manage customer accounts.
• Respond to enquiries and provide customer service.
• Administer training enquiries, bookings and student communication.
• Provide access to digital or online services where applicable.
• Send marketing communication where you have subscribed or where permitted by law.
• Operate, secure, maintain and improve the Lovella website and services.
• Meet legal, accounting, fraud-prevention and regulatory obligations.

When we use your information

Personal information will only be processed where there is an appropriate legal basis to do so. Depending on the circumstances, this may include your consent, fulfilling a contract with you, complying with a legal obligation or pursuing a legitimate business purpose permitted by law.

You may choose not to provide certain personal information, but this may prevent Lovella from completing an order, responding to a request or providing a particular service.

Payment and transaction information

When you place an order, information required to process the transaction may be shared with payment service providers and other service providers necessary to complete your purchase.

Payment providers may process payment information under their own privacy and security practices. Lovella does not need to retain full payment-card details where those details are processed directly by an authorised payment service provider.

Service providers and third parties

Lovella may share personal information with trusted third parties where this is necessary to operate the business or provide a service to you. These may include:

• Courier and delivery providers.
• Payment and transaction providers.
• Website hosting, technical support and security providers.
• Email, customer communication and marketing platforms.
• Analytics and website-performance providers.
• Professional advisers, regulators or authorities where required by law.

We do not sell your personal information to third parties.

How the website uses technology

The Lovella website may use cookies and similar technologies to keep the website functioning, remember preferences, support shopping and account functionality, understand website usage and measure marketing performance.

Some cookies may be placed by third-party services used on the website. Where required, you may manage non-essential cookie preferences through the consent options made available on the website or through your browser settings.

Email and promotional communication

If you subscribe to Lovella marketing or otherwise lawfully qualify to receive marketing communication, we may send you news, product updates, education information and promotional content.

You can unsubscribe from marketing communication at any time using the unsubscribe option in the message or by contacting Lovella.

How we protect and retain information

Lovella takes reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, or for longer where retention is required by law, accounting obligations, dispute resolution or legitimate business requirements.

Your personal information rights

Subject to applicable law, you may request information about the personal information Lovella holds about you and may ask for inaccurate information to be corrected or updated.

You may also have the right to object to certain processing, request deletion where appropriate, withdraw consent where processing is based on consent, or raise a complaint about how your personal information has been handled.

Information processed outside South Africa

Some of the service providers used to operate the Lovella website, communications, analytics or online services may process or store information outside South Africa.

Where personal information is transferred across borders, Lovella will take reasonable steps to ensure that the information is handled in accordance with applicable legal requirements.

Changes to this Privacy Policy

Lovella may update this Privacy Policy from time to time to reflect changes in our services, website functionality, business practices or legal requirements.

The latest version will be published on this page and the “Last updated” date will be amended when material changes are made.

Questions about your personal information?

If you would like to ask a privacy question, request access to your personal information or request a correction, contact Lovella using the details below.

Your right to lodge a complaint

If you believe that your personal information has been processed in a way that violates POPIA, you may lodge a complaint with the Information Regulator (South Africa).

Information about the Regulator and its complaints process is available at inforegulator.org.za.