Lovella Lash & Brow Artistry

Our company was founded with love and passion for all things beautiful. We welcome you to Lovella Lash & Brow Artistry, not only an academy, but also a prestigious brand. We pride ourselves in our world-renowned training courses, our ever-growing elite community of lash professionals, as well as a sense of established sisterhood. Our mission is to inspire, educate and empower all our students – with the aim of helping female entrepreneurs achieve success in the industry.



When you train through Lovella you join a community of elite lash and brow professionals. Our exemplary knowledge, support and guidance extends throughout our academies as we strive to assist our students in becoming the best and most sought after artists in the country. All courses are internationally accredited which assists us in setting and maintaining standards of the highest level. Lovella Artistry is supported by five beautiful branches situated in Johannesburg, Cape Town, Durban, Port Elizabeth & Bloemfontein. All branches are equipped to provide our high level of training for each of our unique courses.



If it’s on trend, we’ve got it online. As a trusted source for lash & brow artists, we ensure that every product has gone through an extensive quality check before it’s added to the Lovella Range. Our comprehensive range of products includes eyelash extensions, microblading products, henna spa products and lash lift solutions. All Lovella products are only available for purchase by certified professionals and we offer an overnight courier service to all major cities. We believe in professional and efficient service, as well as the distribution of top-quality products.



Eyelash Extensions

Goodbye mascara, hello lash extensions! Eyelash extensions are synthetic hairs that are bonded directly onto existing natural eyelashes. Each natural lash is isolated before the extension is applied, to ensure that the health of the natural eyelash is maintained. There is a wide variety of lengths, curls and thicknesses to custom design a set of lashes for each client. Eyelash extensions will last 3-4 weeks before a touch-up appointment is needed. We specialize in Classic and Volume eyelash techniques.


Brows = Art. Microblading is a form of permanent makeup and has become an extremely popular service. Using a hand tool and ultra-thin blade, natural pigment is deposited into the upper dermal layer of the skin, making it semi-permanent for 1-2 years. This technique will result in thin and defined hair-strokes. Microshading brows are very similar to Microblading but instead of hair like strokes, a fuller and softer effect is created. This technique creates a soft powdered effect that resembles eyebrow pencil or powder.

Lash Lift

Forget Lash Perms, we’re the Lash Lift generation. Unlike the perming rods used last century, this modern technique uses silicone pads to lift the lashes from the root only. This creates a subtle, natural-looking lift, giving the illusion of length and making the eyes appear more open. This is a great alternative for clients who want a long-lasting alternative but don’t have the time needed to maintain eyelash extensions. A lash lift lasts six-eight weeks on natural lashes, even with routine mascara wear and facial cleansing.

Henna Spa Brows

Henna Spa is a powder based product that is able to stain the skin and hairs to create a fuller and more natural-looking set of brows. The process is extremely detailed: the brow artist will do a complete eyebrow redesign by using a method called the ‘golden ratio’. This measures the perfect shape for each client’s unique face shape and facial features. There are seven different Henna colours to choose from, and therefore a shade to suit all various hair and skin tones. Henna Spa brows will last approximately 1 week on the skin and up to 4 weeks on the brow hairs.



Eyelash Extensions


Lash Lift & Henna