about us

Founded in 2010, Lovella emerged onto the Lash & Brow scene with passion, eagerness and the deep desire to provide training of a world-class standard. Globally, as well as on a national scale, you will find many beauty academies that offer training in Lash & Brow services, but there is only one Lovella! Our expertise, education and adoration for lashes and brows specifically, have been the cornerstones of this brand. We continue to evolve and grow with the industry, as new techniques, styles, trends and products are created – trust Lovella Lash & Brow Artistry to be at the forefront!

our flagship store

accredited training providers

Founded in 2010, Lovella emerged onto the Lash & Brow scene with passion, eagerness and the deep desire to provide training of a world-class standard. Globally, as well as on a national scale, you will find many beauty academies that offer training in Lash & Brow services, but there is only one Lovella! Our expertise, education and adoration for lashes and brows specifically, have been the cornerstones of this brand. We continue to evolve and grow with the industry, as new techniques, styles, trends and products are created – trust Lovella Lash & Brow Artistry to be at the forefront!

about our educators

When you train through Lovella you join a community of graduates, professionals and industry leaders, that are at the forefront of the Lash & Brow monopoly. Our hand-picked team of Educators are highly skilled, experienced and passionate about the art of lashes & brows, and are excited about sharing their wealth of knowledge. Rest assured that you will receive the support and guidance you need to become a confident and successful eyelash artist! Our graduates are able to take on this industry wholeheartedly, trusting that the education they have received is of an international standard.
The founder of Lovella, as well as the Head of Education based at our head office in Port Elizabeth, Tania is also the author of all Lovella Lash & Brow Artistry training material. She is incredibly passionate about creating a community of supportive Lash & Brow artists.

Tania Roberts

Lané is a salon owner as well as an Accredited Educator based in Bloemfontein and teaches prospective Lash artists our Classic and Volume Training. She has an incredible loyalty to Lovella and an absolute passion for our brand. Delivering world-class education and sharing her passion for lash artistry is what she’s all about.

Lané Pannell

Based at our Cape Town Branch, Clarissa is an Accredited Educator in the Classic and Volume Lash Training as well as the PMU Powder Brows, not only for Cape Town but Port Elizabeth and Johannesburg too! She holds many certificates and accreditations in a variety of specialized services and is passionate about sharing her knowledge with our students.

Clarissa Gess

Natalie is our Accredited Educator based in Port Elizabeth, specializing in Classic and Volume Lash Training. Although she is based in Port Elizabeth she travels far and wide, from Durban to Johannesburg to conduct Lash Training. As with all of our qualified Lovella Ladies, she continues to uphold the values of Lovella and her excellent work is admired by all lash artists and students alike.

Natalie Joubert

we are a sisterhood

lovella lash affair

Lash Affair is the first social gathering of its kind in South Africa and each event has a unique lash theme. Our aim is to create an uplifting atmosphere where Lash Artists can empower themselves by learning new skills, whilst socializing with like-minded industry professionals. We understand the value of networking in our industry, and our Lash Affairs have been created with that in mind, as well as the idea of further growing our Lovella community.

lash affair gallery - pro styling

Lash Affair Gallery: PRO STYLINGAmazing lash artists, cold bubbles and lots of lash textures filled the room – all adding to the evening’s creative and magical atmosphere. We truly believe that this event was the start of something special for the lash industry....

lash affair gallery - elevated artistry

Lash Affair Gallery: ELEVATED ARTISTRY The theme of our first Lash Affair for 2020 was Elevated Artistry – and we did just that! Starting off the ‘lash bootcamp’ styled workshop, our educators went in-depth with an advanced volume lash theory presentation. We focussed...

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