welcome to



Founded in 2010, Lovella emerged onto the Lash & Brow scene with passion, eagerness and the deep desire to provide training of a world-class standard. Globally, as well as on a national scale, you will find many beauty academies that offer training in Lash & Brow services, but there is only one Lovella! Our expertise, education and adoration for lashes and brows specifically, have been the corner stones of this brand. We continue to evolve and grow with the industry, as new techniques, styles, trends and products are created – trust Lovella Lash & Brow Artistry to be at the forefront!






Lovella Artistry is supported by five beautiful branches situated in Johannesburg, Cape Town, Durban, Port Elizabeth & Bloemfontein. All branches are equipped to provide our high level of training throughout our different courses. Each Educator is hand-picked with the mission to inspire, educate and empower all our students – with the aim of helping female entrepreneurs achieve success in the industry whilst building a community of elite Lovella Pro Artists.

Only the Best



When you train through Lovella you join a community of graduates, professionals and industry leaders, that are at the forefront of the Lash & Brow monopoly. Our hand-picked team of Educators are highly skilled, experienced and passionate about the art of lashes & brows, and are excited about sharing their wealth of knowledge. Rest assured that you will receive the support and guidance you need to become a confident and successful eyelash artist! Our graduates are able to take on this industry wholeheartedly, trusting that the education they have received is of an international standard.

The founder of Lovella, as well as the Head of Education based at our head office in Port Elizabeth, Tania is also the author of all Lovella Lash & Brow Artistry training material. She is incredibly passionate about creating a community of supportive Lash & Brow artists.

Tania Schroeder

Meryl is Lovella’s Resident Educator in Centurion. She is specialized in a variety of techniques, namely Classic and Volume Training, Microblading and Microshading Training. Delivering on Lovella’s promise of outstanding education – while having fun – is what she is all about!

Meryl Howell

Based in Durban, Natalie is an Accredited Educator specializing in Classic and Volume Lash Training. As with all of our qualified Lovella Ladies, she continues to uphold the values of our amazing brand and her excellent work is admired by all lash artists and students alike.

Natalie Joubert

At at our Cape Town Branch, Clarissa is an Accredited Educator in the Classic and Volume Lash Training division of the academy. She holds many certificates and accredications in a variety of specialized services and is passionate about sharing her knowledge!

Clarissa Gess

Michelle is salon owner and an Accredited Educator based in Bloemfontein and teaches prospective Lash artists our Classic and Volume Training. Delivering world-class education and sharing her passion for lash artistry, she always brings out the best in her students.

Michelle De Hill



we are social



Lash Affair is the first social gathering of its kind in South Africa and each event has a unique lash theme. Our aim is to create an uplifting atmosphere where Lash Artists can empower themselves by learning new skills, whilst socializing with like-minded industry professionals. We understand the value of networking in our industry, and our Lash Affairs have been created with that in mind, as well as the idea of further growing our Lovella community.


Our First Lovella Lash Affair... Amazing lash artists, cold bubbles and lots of lash textures filled the room – all adding to the evening’s creative and magical atmosphere. We truly believe that this event was the start of something special for the lash industry....