welcome to

Lash & Brow

lovella lash & brow artistry

Our company was founded with love and passion for all things beautiful. We welcome you to Lovella Lash & Brow Artistry, not only an academy, but also a prestigious brand. We pride ourselves in our world-renowned training courses, our ever-growing elite community of lash professionals, as well as a sense of established sisterhood.

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Lovella’s mission is to provide quality and in-depth education that will leave artists feeling confident about providing an exceptional service to their clients.
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Lovella values the art of eyelash & eyebrow treatments as a natural looking and safe enhancement. We simply accentuate the natural beauty that is already there.
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Lovella’s goal is to create a sisterhood of lash & brow artists that are dedicated to their art and the responsibility of providing a high standard of work.


As a certified Lovella Artist you become part of a caring community and sisterhood that is dedicated to supporting and uplifting one another. Our mission is to inspire, educate and empower artists – with the aim of helping female entrepreneurs achieve success in the industry. Collaboration over competition!


As a trusted source for lash & brow artists, we ensure that every product has gone through an extensive quality check before it’s added to the Lovella Range. Our comprehensive range of products includes eyelash extensions, microblading and PMU products, henna spa products and lash/brow lift solutions. We pride ourselves on friendly, professional and efficient service.


When you train through Lovella you join a community of elite lash and brow professionals. Our exemplary knowledge, support and guidance extends throughout our academies as we strive to assist our students in becoming the best and most sought after artists in the country. All courses are internationally accredited which assists us in setting and maintaining standards of the highest level.

lovella academy

Lovella Academy is supported by five beautiful branches situated in Johannesburg, Cape Town, Durban, Port Elizabeth & Bloemfontein. All branches are equipped to provide our high level of training throughout our different courses. Our head office is based in the friendly city of Port Elizabeth, come and take a walk through…

our courses

When you train through Lovella you join a community of graduates, professionals and industry leaders, that are at the forefront of the Lash & Brow monopoly. Our hand-picked team of Educators are highly skilled, experienced and passionate about the art of lashes & brows, and are excited about sharing their wealth of knowledge. Rest assured that you will receive the support and guidance you need to become a confident and successful artist!
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classic lashes

The Classic Course is the foundation and introduction to eyelash extensions. In this course, you will learn all the technical aspects of how individual lashes are applied and styled with the utmost precision.
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volume lashes

The Volume Course is an advanced technique where 2-6 lash extensions are applied to one natural eyelash. Our original hand-fanning technique allows for fuller, darker and more dramatic effects.
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The Duo Artistry Course at Lovella provides accelerated training in Classic and Volume lash techniques, allowing simultaneous attendance to fast-track certification.
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lash & Brow lift

The Lash & Brow Lift course uses our 3 step lamination system to curl natural lashes upwards to appear longer, and to smooth & straighten eyebrow hairs to appear longer and fuller.

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powder brows

The Powder Brows Course is where a digital machine is used to implant pigment to create a powdered/shaded eyebrow effect. This technique is less invasive than manual methods, and can to last up to two years.

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The Microblading Course is where a manual hand tool is used to implant pigment and create hair-like strokes and a natural eyebrow effect. This technique can to last up to one year.

our work

shop online

If it’s on trend, we’ve got it online. As a trusted source for lash & brow artists, we ensure that every product has gone through an extensive quality check before it’s added to the Lovella Range. We believe in professional and efficient service and we offer an overnight courier service to all major cities.

get in touch!

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